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Five button experiments worth running

Published about 1 month ago • 2 min read

Tuesday, October 13th

I'm officially back to posting content on YouTube. A lot of thought went into it but I'm going back to it. I'll share details on why later but for now, check out the newest video here.

In this week's report, I went deep on a small but critical part of your website pages: buttons.

Read it down below!

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THE MAIN STORY

Five button experiments worth running

You might think a sign up or purchase button might just be a small thing but from what I've seen these past two weeks, they can actually make a huge impact.

For example, Bing made $10 million in additional annual revenue just by tweaking their colors on their links. The Obama campaign in 2008 collected almost 3 million more emails because their button was "Learn more". In some tests, Wikipedia received 3x more donations because they cut the emotional heartstrings they were going for in their calls to action.

After seeing these examples, I decided I was going to review what experiments others are trying with their buttons.

I reviewed 88 signup pages with buttons and dove into what experiments you might be able to run with your own buttons.

THE FRONT TABLE

​ChatGPT Ads experiment results​

I've been very curious to see if ChatGPT ads actually work. Especially as search starts to move more and more into the AI tools. I finally ran into someone's results with it and it was interesting. My gut tells me results will get bet better in time but we'll see.

​Design principles to test out​

I am and never will claim to be a designer so things like this are helpful. Related to the buttons research this week but if you want even more potential experiments to run, I think running some of these frameworks might be worth a shot!

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