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Organic search grew 12% while everyone said it was dying

Published about 23 hours ago • 2 min read • U.S. Edition

U.S. Edition

Tuesday, August 18th

It might be the last full week of summer for many, but it's going out with a few big data reports worth your time. More on that in The Front Table.

Before you head there, if you're in Michigan and want the Michigan edition of Bookmark on Thursday, make sure to click here.

THE FRONT TABLE

​AI and organic search are doing different jobs: What Shopify's data shows​

Really fascinating data from Shopify about how search traffic and AI traffic compare and their growth rates. We keep being told search traffic is dying off, but according to Shopify, it's up 12% even as AI search climbs fast. Intent is different between the two. More in the article by Shopify's team.

​You can build apps from Google Sheets now​

This feels game changing for those that are not the most technical. AI keeps raising the floor for non-technical folks and this is the latest example. If a few key Google Sheets run your business, this is worth a quick experiment.

​YouTube and Instagram are the best platforms for finding more paying customers​

There are a lot of great tidbits in this piece. Even if you're not a creator but creating content in any form for your business, this is an article worth reading. The creators making real money on these platforms are still saying YouTube is the best for making real money and then Instagram. If you're debating which platform to prioritize this is a great read.

STAFF PICK

​The Art of Gathering by Priya Parker​

We're just a week away from school starting across most of the US and that means a lot more new gatherings are starting. If you're a host in any way, this is a must read. One of the best books for understanding how to create a well functioning work meeting, social event with friends or even just a dinner at home.

READ NEXT

​Streamlined Entrepreneur​

Your business doesn’t need feel overwhelming.
​​
Most small business owners know something in their business is broken — they just can't name which thing to fix first. Joe Casabona built a 60-second quiz that answers it. Eight questions, no typing, and you find out which of your four core systems — Admin, CRM, Content Creation, or Idea Generation — is costing you the most time, plus the playbook to fix it.

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SAVE THE DATES

Aug 23

​SXSW PanelPicker voting closes

See you next week!

Matt Gira

Creator @ Bookmark

2 Fulton St W, Grand Rapids, MI 49503
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Matthew Gira

Keeping small business owners up to speed on the news, ideas, and tools they need to grow online.

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