profile

Bookmark

Organic search grew 12% while everyone said it was dying

Published 3 months ago • 2 min read • U.S. Edition

U.S. Edition

Tuesday, August 18th

It might be the last full week of summer for many, but it's going out with a few big data reports worth your time. More on that in The Front Table.

Before you head there, if you're in Michigan and want the Michigan edition of Bookmark on Thursday, make sure to click here.

THE FRONT TABLE

​AI and organic search are doing different jobs: What Shopify's data shows​

Really fascinating data from Shopify about how search traffic and AI traffic compare and their growth rates. We keep being told search traffic is dying off, but according to Shopify, it's up 12% even as AI search climbs fast. Intent is different between the two. More in the article by Shopify's team.

​You can build apps from Google Sheets now​

This feels game changing for those that are not the most technical. AI keeps raising the floor for non-technical folks and this is the latest example. If a few key Google Sheets run your business, this is worth a quick experiment.

​YouTube and Instagram are the best platforms for finding more paying customers​

There are a lot of great tidbits in this piece. Even if you're not a creator but creating content in any form for your business, this is an article worth reading. The creators making real money on these platforms are still saying YouTube is the best for making real money and then Instagram. If you're debating which platform to prioritize this is a great read.

STAFF PICK

​The Art of Gathering by Priya Parker​

We're just a week away from school starting across most of the US and that means a lot more new gatherings are starting. If you're a host in any way, this is a must read. One of the best books for understanding how to create a well functioning work meeting, social event with friends or even just a dinner at home.

READ NEXT

​Streamlined Entrepreneur​

Your business doesn’t need feel overwhelming.
​​
Most small business owners know something in their business is broken — they just can't name which thing to fix first. Joe Casabona built a 60-second quiz that answers it. Eight questions, no typing, and you find out which of your four core systems — Admin, CRM, Content Creation, or Idea Generation — is costing you the most time, plus the playbook to fix it.

​

SAVE THE DATES

Aug 23

​SXSW PanelPicker voting closes

See you next week!

Matt Gira

Creator @ Bookmark

2 Fulton St W, Grand Rapids, MI 49503
​Unsubscribe · Preferences​

Bookmark

Matthew Gira

We find the patterns behind how creators actually grow

Read more from Bookmark
Matt smiling at the camera, surrounded by social proof badges: Most popular, five stars, Staff pick and #1 Bestseller.

Tuesday, October 27th Hi friends, You may have seen already, but I've been piloting a new project called Show & Tell where others can post what they're experimenting to grow their business. If you're local to Grand Rapids, I'd love to have you there at the live event. If you're not local, I would still love for you to check it out. Feel free to see what experiments others are working on and bookmark your favorites. I'm testing it out locally in Michigan with the hope of scaling it up if it...

18 days ago • 2 min read

Tuesday, October 13th I'm officially back to posting content on YouTube. A lot of thought went into it but I'm going back to it. I'll share details on why later but for now, check out the newest video here. In this week's report, I went deep on a small but critical part of your website pages: buttons. Read it down below! BROUGHT TO YOU BY: Superhuman I send and receive a lot of emails. Gmail and Outlook just don't cut it for me. That's where Superhuman comes in. Superhuman helps me spend less...

about 1 month ago • 2 min read

Michigan Edition Thursday, August 20th A lot of funding opportunities re-opening this week here in Michigan. Two thumbs up from me on the investments being made in Michigan this week. More on all of that in The Front Table below. Brought to you by Kit You're receiving this email through Kit. If you're taking a creator approach to your business, Kit is my recommended tool for running your newsletter. They just released a lot of great new features that might be a game changer for you. Learn...

3 months ago • 2 min read