profile

Bookmark

Social Proof Marketing Explained by 3 Studies

Published 18 days ago • 2 min read

Tuesday, October 27th

Hi friends,

You may have seen already, but I've been piloting a new project called Show & Tell where others can post what they're experimenting to grow their business.

If you're local to Grand Rapids, I'd love to have you there at the live event.

If you're not local, I would still love for you to check it out. Feel free to see what experiments others are working on and bookmark your favorites.

I'm testing it out locally in Michigan with the hope of scaling it up if it all works out.

Now, on to this week's report.

THE MAIN STORY

Social Proof Marketing Explained by 3 Studies

A restaurant in Beijing put five dishes on a card two different ways. One version did nothing. The other lifted orders up to 20 percent.

The difference was one word, but we'll get to it.

If you have visitors to your business already but would like to increase your conversion rates, social proof can be a huge factor in that. Social proof being anything that shows potential customers what other customers or users already chose ahead of them.

How to present social proof to your customers can feel overwhelming though. Should we tell people what our favorite items are? Should we brag about our awards? Should we show how many customers have purchased from us?

In this report, I go over three studies on why social proof works, what I found looking at 88 signup pages and three experiments you can run on your own business to increase your sales with social proof.

THE FRONT TABLE

​Results from testing webinars to sell a high ticket program​

If you use webinars or are thinking about webinars to close sales, check this LinkedIn post out. There's a lot of great tidbits on what's worked and not worked for selling a high ticket program over years of testing.

​How to experiment with trial reels on Instagram​

I've been fascinated with trial reels on Instagram but haven't understood on how to use them in an effective way so as a result, I just haven't used them.

This week, that changes. I'll be testing with them a lot coming up. If you would like to join me on this experiment, this post explains how I'll be doing it!

​More data on LinkedIn and the usage of links​

LinkedIn has not been my favorite platform as of late for a lot of reasons, but I'm still using LinkedIn. Just not as much as I once was.

This data was interesting to see how links are playing into content and reach. It's not perfect, but gives you some picture into how links may or may not affect post reach.

READ NEXT

Growth In Reverse

Growth In Reverse

Chenell Basilio

Want to grow your newsletter? Join 38,471 creators getting smarter about building their audience. Each week, I spend 20+ hours reverse engineering how top creators grow their newsletters. You get the roadmap to unlock the growth strategies they used.

See you next week!

Matt Gira
Founder @ Bookmark

2 Fulton St W, Grand Rapids, MI 49503
​Unsubscribe · Preferences​

Bookmark

Matthew Gira

We find the patterns behind how creators actually grow

Read more from Bookmark

Tuesday, October 13th I'm officially back to posting content on YouTube. A lot of thought went into it but I'm going back to it. I'll share details on why later but for now, check out the newest video here. In this week's report, I went deep on a small but critical part of your website pages: buttons. Read it down below! BROUGHT TO YOU BY: Superhuman I send and receive a lot of emails. Gmail and Outlook just don't cut it for me. That's where Superhuman comes in. Superhuman helps me spend less...

about 1 month ago • 2 min read

Michigan Edition Thursday, August 20th A lot of funding opportunities re-opening this week here in Michigan. Two thumbs up from me on the investments being made in Michigan this week. More on all of that in The Front Table below. Brought to you by Kit You're receiving this email through Kit. If you're taking a creator approach to your business, Kit is my recommended tool for running your newsletter. They just released a lot of great new features that might be a game changer for you. Learn...

3 months ago • 2 min read

U.S. Edition Tuesday, August 18th It might be the last full week of summer for many, but it's going out with a few big data reports worth your time. More on that in The Front Table. Before you head there, if you're in Michigan and want the Michigan edition of Bookmark on Thursday, make sure to click here. THE FRONT TABLE AI and organic search are doing different jobs: What Shopify's data shows Really fascinating data from Shopify about how search traffic and AI traffic compare and their...

3 months ago • 2 min read