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That LinkedIn "rule" you follow? It's wrong.

Published 3 months ago • 3 min read • U.S. Edition

U.S. Edition

Tuesday, August 4th

I don't know about you, but things are a feeling a little slower this week and I'm perfectly okay with that. As a friend of mine told me last week though, these slower times are great times to re-connect with your network that might lead to new business or partnerships later in Q4.

Go message someone you want to catch up with this month.

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THE FRONT TABLE

​You don't have to put the link in the comments for LinkedIn​

Richard van der Blom did a study on over 300,000 posts on LinkedIn and there's a lot of interesting data on how links work on LinkedIn. If it's an additive link, it can actually boost your reach there.

​ChatGPT sets guidelines for placing ads​

Self-serve ads in ChatGPT rolled out in May for everyone and they just released guidelines of what to expect. They're only showing ads for those on the free plan, so for those with higher ticket products or services, this might skip right over your target market no matter what you do.

​Turning a bad review into marketing gold​

Bad reviews happen to everyone. They can be soul crushing at times. For the New Bedford Whaling Museum, they turned one review into a t-shirt that has now gone viral. A really great reminder that how you respond to negative feedback is really critical. Sometimes you just need to laugh it off :)

STAFF PICK

​Nathan Barry & Layla Pomper Podcast Episode​

These two are some of my favorites to learn from and their podcast episode together was great. A lot of good sales strategies and tactics in here that were good reminders for me and interesting data points.

READ NEXT

​Streamlined Entrepreneur​

Your business doesn’t need feel overwhelming.
​​
Most small business owners know something in their business is broken — they just can't name which thing to fix first. Joe Casabona built a 60-second quiz that answers it. Eight questions, no typing, and you find out which of your four core systems — Admin, CRM, Content Creation, or Idea Generation — is costing you the most time, plus the playbook to fix it.

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SAVE THE DATES

Aug 5 - 23

​SXSW PanelPicker voting is open

See you next week!

Matt Gira

Creator @ Bookmark

2 Fulton St W, Grand Rapids, MI 49503
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Matthew Gira

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